Maruti 800 -A Case Study 
One-time the cash cow of Maruti 
has secured the lowest sales in the 
Maruti portfolio.Why??.
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Time Based Brand Positioning (New Copy)
With the launch of Maggie by Nestle,
an era of Time based positioning 
is started.. Download full article

Corporate Story-P&G INDIA
Year 1951, Vicks Product Inc. 
USA established India. It entered
the Indian market with VICKS, .
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Brand Score Card 
Every brand manager across the  
world use this tool to check the  
performance of his brand.. 
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SWOT Analysis- IInd Part  
In this tutorial we will discuss
how SWOT helps in setting strategies
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Consumer Behavior in Heath Drink Segment  
With the life cycle the behaviour
of human being change towards a product
attitude takes...., Download full article

Work Place communication Dated 22/06/07
There are many different ways to
actively deliver high-performance results
in organizations. Some companies create
an internally competitive
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HCIT- A Case Study   Dated 20/06/07
Davinder Khillu, CEO, Healthcare IT Ltd. 
(HCIT), slipped into his comfortable 
flight seat, staring out into the 
clear sky retail audit
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SWOT Analysis - A Tutorial 
Ins and Outs of SWOT which are
never been shared outside th Board
room..Download full article

HLL- A Trapped Giant   Dated 01/07/07 
The big giant of FMCG market is now 
in a stratgic trap. This situations
is not unusual when you are in a...
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